wovum — Master Thesis
Hochschule für Gestaltung Schwäbisch Gmünd — 2021 · Strategic Design, Digital Design
Generating New Approaches for the Housing Crisis
Our master thesis exemplarily shows how cooperatives can promote common forms of construction and living and thus lay the foundation for sustainable and social urban development.
We set ourselves the goal, on the one hand, to stimulate awareness and attention for cooperatively organized construction and housing projects and, on the other hand, to contribute to further development with tangible concepts and solutions.
As a result of our design process the mockup-cooperative showcases how new concepts can be implemented in practice. The exemplary work not only serves to solve the existing problems, but also as a possible future scenario in order to increase the share of communal living concepts on the housing market and the scope of cooperatives in the medium term.
Team & My Role
I've worked on this thesis in an interdisciplinary team of four students: Alexander Dick, Anna Biesinger, Luca Howald and me (more about the team setup can be found on the project website or thesis PDF). Beyond the core group effort on the concept, I've focussed on the user interface designs, the web design as well as the development of www.wovum.de (moved to www.wovum.phermann.me) using Webflow.
Strategy & Research
After weeks of desk research, we've carried out dozens of interviews with leading experts on the field like architects, industry group chairpersons as well as end users. Shifting between the different perspectives, we've gained a broad understanding of the pains and problems as well as the needs and wishes of each stakeholder.
How can we enable communal forms of building and living in order to be able to form the foundation for sustainable and social cities?
BMC and VPC
Value Exchange Maps
Advancing Communal Living Through Umbrella Cooperatives
Through the centralized superstructure of an umbrella cooperative, the identity and brand of the organization can achieve a far greater reach than individual joint projects. A trend-setting brand that stands for the values of community building is becoming an important public relations tool for our model cooperative.
The second step is a communication strategy that addresses current issues such as social justice, the situation on the real estate market and sustainability in order to reach younger target groups and attract public attention. A consistent public representation simplifies access to the services offered by the roof cooperative and the concept of communal living.
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