After weeks of desk research, we've carried out dozens of interviews with leading experts on the field like architects, industry group chairpersons as well as end users. Shifting between the different perspectives, we've gained a broad understanding of the pains and problems as well as the needs and wishes of each stakeholder.
Combining the insights from our desk research with the personal input of our interview partners, we defined a strategy to achieve our research question:
How can we enable communal forms of building and living in order to be able to form the foundation for sustainable and social cities?
Through the centralized superstructure of an umbrella cooperative, the identity and brand of the organization can achieve a far greater reach than individual joint projects. A trend-setting brand that stands for the values of community building is becoming an important public relations tool for our model cooperative.
The second step is a communication strategy that addresses current issues such as social justice, the situation on the real estate market and sustainability in order to reach younger target groups and attract public attention. A consistent public representation simplifies access to the services offered by the roof cooperative and the concept of communal living.
